Brand Manager, ANZ

About the Company

At Next Gen Foods, we believe a new era of food is coming. An era where we are actively thinking about how we eat, how our food impacts our health and the planet, and that is more delicious than ever before. We don’t want anyone to have to change what they eat; we just want to innovate how we produce and procure our favorite foods. And that’s where uniquely inventive food tech and the explosive power of plants comes in.

That’s the ethos behind Next Gen Foods, and we’re going big with our very first brand: TiNDLE. Ridiculously good chicken made from plants. Launched in 2020 and already being savored around the globe, TiNDLE is a dining experience that will make you wonder why we ever needed birds to make chicken. On top of its unparalleled taste and texture, TiNDLE has the pan-cuisine versatility that chefs look for— which not a lot of big-name chicken producers can claim.

TiNDLE is just the start of Next Gen Foods’ mission of plant-based food innovation. We attribute our success to the expertise of our team, our unparalleled R&D know-how, and our unwavering commitment to making food better without compromises. As we expand our global footprint, we are always looking to grow our team with best in class talent. That could be you! Read on.

Position : Brand Manager

Job Description

  • Lead outstanding local activation of Tindle in the Australia, orchestrating all marketing and communication activities.
  • Ensure relevant and consistent brand messaging and excellent execution across all marketing touchpoints – in collaboration with the ANZ regional team.
  • Define PR strategy and activation with local PR agency and inhouse experts, organize press events, driving strong earned media coverage and creating unprecedented PR buzz.
  • Lead local digital, CRM & social activation. Work in partnership with regional and global teams to shape the global conversation calendar, digital innovation roadmap and media partnerships. Adopt a test & learn mindset to constantly improve our digital effectiveness and reach.
  • Identify local influencers and relevant media partners and develop meaningful collaborations.
  • Organize local activation and launch events with relevant partners.
  • Support the Business Development teams in engagement with restaurant partners and distributers, co-create joint activation plans and be an authentic brand ambassador during pitch meetings
  • Measure and analyse in-market performance, monitor competition, be in touch with local trends, identify relevant consumer insights and derive meaningful recommendations and actions
  • Manage the local marketing budget

The Successful Applicant

  • You are passionate about our mission and get excited by the idea of being part of a food revolution and broad movement in society.
  • You have a minimum of 5 years proven experience in brand building, product launches and local marketing operations.
  • You have experience in one or more of the following sectors: F&B / Foodservice / hospitality / FMCG in ANZ.
  • You live in London and know your way around the restaurant and bar scene. Connections in the industry are a plus
  • You hold a bachelor’s degree or above in business or can show related working experience with a strong marketing and communications focus
  • Any start-up experience is a plus
  • You enjoy rolling up your sleeves and getting things done.
  • You are proactive, with a high sense of urgency and ownership.
  • Others call you an agile thinker, someone quick on their feet to come up with creative solutions
  • You are comfortable to navigate change and ambiguity in a fast-paced start up environment
  • You are results oriented, eager to make an impact, and able to combine data and gut feel to drive sound business recommendations
  • You are a communicator who can rally others around you. You are considered a strong team player.

What We Offer

  • A unique opportunity to join a dynamic start up environment led by a visionary management team
  • Fast paced learning curve for willing learners
  • Fun and energetic team
  • Excellent career progression development opportunities in a company expected to scale rapidly
  • Opportunities to influence and initiate strategic changes to the business

Tell us more about you

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