22 May 2023
FOLLOWING SUCCESS AND GROWING DEMAND, TiNDLE BENEFITS FROM ECONOMIES OF SCALE TO REDUCE THE COST OF ITS POPULAR PLANT-BASED CHICKEN IN GERMANY.
- Today, TiNDLE is sold in EDEKA stores across 5 regions in Germany, which cover a total of 4,250 EDEKA stores. This comes after TiNDLE’s initial debut in January 2023 in EDEKA throughout the Southwest region, where they operate 1,120 stores.
- TiNDLE’s price reduction is a result of the startup’s operational efficiencies, accelerated growth, and increased demand seen throughout this year in the retail channel
- Starting this week, the company announces a 14% price reduction of their retail products from EUR 3.49 to EUR 2.99 across all grocery stores where TiNDLE can be found in Germany
Hamburg, Germany (22 May 2023) – Next Gen Foods announces they have tripled their store count in Germany since their retail debut in January earlier this year. This success and accelerated growth has enabled Next Gen Foods to reach greater economies of scale thanks to growing efficiencies. Since TiNDLE’s initial retail debut this January in Germany’s Southwest region, where there are 1,120 EDEKA stores, Next Gen Foods have experienced a period of rapid expansion to offer TiNDLE in 5 regions which cover a total of 4,250 EDEKA stores today.
This increased regional distribution has enabled TiNDLE to announce a 14% price reduction of their retail products, from EUR 3.49 to EUR 2.99. The drop in recommended retail price applies to the full range of TiNDLE products currently available for sale in German supermarkets across the nation.
The price reduction comes at a time when the animal agriculture industry is facing inflationary pressures and animal-based meat products were up around 19.5% in 2022. TiNDLE achieves the same unmistakable taste and texture as chicken – without the use of animals and with less impact on the environment. Based on a 2020 Blue Horizon report, choosing plant-based chicken over avian meat uses 82% less water, 74% less land and 88% less greenhouse gas emissions.
TiNDLE is committed to offering delicious and convenient plant-based chicken products at an affordable price, without sacrificing taste, texture, or quality.
“We have long believed that building a more sustainable food system will require scale and competition in price when it comes to eventually matching – and even undercutting the price of poultry chicken,” says Timo Recker, Co-Founder and Executive Chairman of Next Gen Foods. “In order to achieve our mission, we need to offer consumers the best-tasting and highest quality plant-based products on the market at affordable prices – and see our latest reduction as the first of several down the road.”
TiNDLE’s new range of retail products were developed in collaboration with the company’s world-class R&D team and expert chefs across Europe, Asia, and the United States to bring an elevated restaurant experience into home kitchens. The price reduction to EUR 2.99 applies to all five TiNDLE retails products available at EDEKA stores today, including TiNDLE Nuggets, TiNDLE Popcorn, TiNDLE Schnitzel, TiNDLE Tenders, and TiNDLE Wings. Today, TiNDLE can be found in 5 regions in Germany which cover a total of 4,250 EDEKA stores. TiNDLE can also be found in thousands of points of sales in both retail and food service channels worldwide as well as in Morrisons stores across the UK.
For more information on the new line of retail products, or to find the closest restaurant or grocery store carrying TiNDLE near you, visit tindle.com.
TiNDLE is the leading plant-based chicken – offering the distinct aroma, taste, and texture of chicken and made with non-GMO plant-based ingredients. TiNDLE is the first product by Next Gen Foods, a Singapore-founded food tech company that is developing and commercializing innovative and sustainable foods to make saving the planet easy, enjoyable, and delicious. For more information, visit www.tindle.com or follow @tindlefoods on Instagram and @tindle.foods on TikTok.
About Next Gen Foods
Founded in 2020, Next Gen Foods is a food-tech startup developing and commercializing innovative and sustainable plant-based food products – including its flagship product, TiNDLE. Next Gen Foods is backed by a team with proven experience in plant-based food technology, global brand development, and global distribution scaleup. For more information, visit nextgenfoods.sg.